Oval Infotech Editorial Team
Jul 2023 · 6 min read · Marketing
Photography workflow is the system that moves your work from camera to client. An inefficient workflow adds hours to every job, creates stress, increases error rates, and ultimately limits how many clients you can serve. A well-designed, optimised workflow is one of the most powerful improvements you can make to your photography business — and outsourced editing is often the single biggest upgrade available.
The Four Stages of a Photography Workflow
Shoot
The time behind the camera — the only part of the process that only you can do. Every other stage is a candidate for optimisation or delegation.
Cull and Organise
Selecting the best images from each shoot, organising them by project, and preparing files for editing. AI culling tools like Aftershoot can significantly accelerate this stage.
Edit
The post-processing stage — exposure correction, colour grading, retouching, and technical corrections. This is typically the largest time sink in the workflow and the best candidate for outsourcing.
Deliver
Exporting, uploading, and sharing finished images with clients. Gallery platforms like Pic-Time, Pixieset, and Shootproof automate client delivery.
Integrating Outsourced Editing Into Your Workflow
- Cull your images — Select your final images using your preferred culling tool
- Apply basic exposure correction (optional) — Some photographers like to apply a starting preset before sending
- Upload via Dropbox or Google Drive — Create a shared folder with your editing partner
- Send a brief with each batch — Note any specific adjustments, style changes, or client preferences
- Receive delivery by next morning — Review, approve, and deliver to your client
Optimise Your Workflow — Start Today
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